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Job Description

Branding Manager

Roles & Responsibilities

  • Drive and implement new ideas, strategies and branding plans that will help to elevate our brand.

  • Responsible for defining product positioning, implementing go-to-market and conducting inbound for the market

  • Delivering market and consumer insights by conducting research and competitor tracking, summarizing the methodology and key approach for ops and Marketing team

  • Partner with global and regional team(s) to activate and adopt attraction strategies for APAC markets and initiatives including but not limited to content development, media campaigns, and channel/audience growth

  • Collaborate with our global team to create impactful ideas and campaigns that bring our brand to life

  • Research, design, strategize, implement, and measure marketing campaigns both social and offline

  • Produce social content from scratch, including text, images, videos.

  • Able to drive projects independently with multiple stakeholders across functions and regions.


  • Bachelor's degree or above, major in Marketing, Communication and Journalism, Digital Marketing is highly preferred

  • 2+ year experience in Marketing, Branding, Communications, and/or Content and Social. Experience on global market is preferred.

  • Familiar with crypto/web3 or NFTs

  • Strategic thinker with a track record in branding management and ability to translate business goals to marketing strategy and execution.

  • Natural collaborator and strong communicator who can build strong relationships with colleagues across our global team.

  • Experience in developing copy, messaging and launching campaigns.

  • Good at writing, content generation, market research and data analysis.

  • Excellent project management skills, with the ability to balance multiple priorities in a fast-paced environment.

  • English proficiency

How to Apply

To apply for this position, please send your resume to

Please input "Job Application - [Applicant Name], [Position] " in the subject field of the email. 

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